When ‘Red Bull Chelsea’ tops the table

Red Bull, you know the energy drink brand that’s also a big-ass media company, is reportedly considering buying an English football team.

This post was first published in SportsBizTrends.com newsletter November 9.

Which one?

The rumors say that Chelsea, Charlton, Brentford and Leeds is on the radar.


Because Red Bull want to boost their out of EU sales! #Brexit


Roman Abramovich, the businessman who owns Chelsea FC, can of course close that door whenever he wants.

But on the other hand, our Russian friend could have other things to worry about. I mean, the sales of vodka is “dropping catastrophically” in Russia (the country that, until 2011, considered beverages with 10 percent alcohol as non-alcoholic).


Red Bull already have FC Red Bull Salzburg, Red Bull Leipzig (also known as ”der Roten Bullen”), the New York Red Bulls and Red Bull Brasil.

Plus, EHC Red Bull München, in ice hockey.

Oh, and two Formula 1 teams, almost all extreme sport events around the globe and like a trillion of the world’s best athletes (also e-sport, of course).

This post was first published in SportsBizTrends.com newsletter November 9.

About the author

Magnus Berglund

Fristående sponsringsrådgivare och grundare av Kinglet & Co. De senaste åren har han arbetat som planner och sponsorstrateg till flera av Sveriges mest kända varumärken, tillika största sponsorer och rättighetsinnehavare.

Skriver sedan 2012 Sponsringsbloggen hos Dagens Media och krönikor hos Idrottens Affärer. Föreläsare TEDx, TEDxYouth, ICE London samt jurymedlem Gyllene Hjulet, som 2014 och 2017 utsåg Årets Bästa Sponsring och Årets Bästa Rättighetsinnehavare.

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